There is a full page advertisement for this in the printed The New York Times today. I was not sure what it was, but I came to this site because the ad told me to do so for more information.....
Ok, it worked, in getting me here.
But how much more valuable might this have been, and how much more certain could the advertiser have been in print that I would make the electronic leap?
It seems to me that this uncultivated territory starting with what appears as inked content on the page of a newspaper and winding up with the person seeing that content actually doing something of value to the customer and anyone providing something more needs a lot more creative care and feeding.
There seem to be so many ways to do this better from the print through to what you see on your screen when you first enter that eletronic link. Being dumped onto a home page that does not recognize how I got here seems like someone simply forgot to think about this in planning the campaign.
Friday, April 30, 2010
"Doctors: Let Me Pay You for E-Mails" - Bucks Blog - NYTimes.com
Having just had a highly successful exchange of e-mails with my ophthalmologist in the the US, while I was overseas, I completely agree that offering such a service makes huge good sense!
Wednesday, April 28, 2010
Anonymous "writers"
We all keep reading chilling stories of how so many people are deeply affected by what they find online about themselves. Some even commit suicide, as we tragically see far too often.
It seems to me that a huge part of the problem stems from the accepted norm for so many that when they go online they can transform themselves into someone or some thing that they are not. It might be through some complicated avatar application, or as simple as an anonymous posting on a website.
What I think is needed is a concerted effort to encourage all of us, including all ages and in schools, etc. to stop hiding behind pseudonyms. If we are not prepared to stand behind what we create and place on public view in the web, we shouldn't be doing it. The limited circumstances in which it is appropriate to "post" anonymously are, just that, limited.
It seems to me that a huge part of the problem stems from the accepted norm for so many that when they go online they can transform themselves into someone or some thing that they are not. It might be through some complicated avatar application, or as simple as an anonymous posting on a website.
What I think is needed is a concerted effort to encourage all of us, including all ages and in schools, etc. to stop hiding behind pseudonyms. If we are not prepared to stand behind what we create and place on public view in the web, we shouldn't be doing it. The limited circumstances in which it is appropriate to "post" anonymously are, just that, limited.
"Students Protest School Budget Cuts in New Jersey" - NYTimes.com
Newspapers can only dream of having this much impact on the markets they serve, alas.
Tuesday, April 27, 2010
"Learning About U.S. Immigration With The New York Times" - The Learning Network Blog - NYTimes.com
You know, there is something very impressive about this, and something sorely missing.
It is an impressive collection of useful resources. Those who want to poke and prod specific issues and individual news stories can do so. That's all well and good.
What's absent, tho, is something that no newspaper of which I am aware actually does. It is a wiki-style (meaning only that it is subject to easy editing on the "fly") piece that is like a news story that might appear as an encyclopedia entry. In other words, take the immigration issue and all of its tentacles and put them together into about 1,000 words that sums up the state of immigration issues at this moment, making editorial judgments about what's important enough to include and what is not. I tend to think that the Arizona law would appear in any such piece, but the piece I envision would not lead with it, most likely. Instead, it would be placed in the context of the bigger picture of US immigration issues.
Most importantly, this 1,000 word piece would be kept up to date by the Times and would be a place to which any of us could turn for the most current complete picture instead of as now, the breaking news only for the most part plus lots of resources through which information diggers can dig!
Why is no one doing this? Sure, resources. But, sure - too, value!
It is an impressive collection of useful resources. Those who want to poke and prod specific issues and individual news stories can do so. That's all well and good.
What's absent, tho, is something that no newspaper of which I am aware actually does. It is a wiki-style (meaning only that it is subject to easy editing on the "fly") piece that is like a news story that might appear as an encyclopedia entry. In other words, take the immigration issue and all of its tentacles and put them together into about 1,000 words that sums up the state of immigration issues at this moment, making editorial judgments about what's important enough to include and what is not. I tend to think that the Arizona law would appear in any such piece, but the piece I envision would not lead with it, most likely. Instead, it would be placed in the context of the bigger picture of US immigration issues.
Most importantly, this 1,000 word piece would be kept up to date by the Times and would be a place to which any of us could turn for the most current complete picture instead of as now, the breaking news only for the most part plus lots of resources through which information diggers can dig!
Why is no one doing this? Sure, resources. But, sure - too, value!
Monday, April 26, 2010
"Memo From New Delhi - Indian Justice Inches Closer to Chapters of Violence - NYTimes.com"
I tried to add this article to my bookmarks in Internet Explorer for an upcomin trip to India. For some reason, I could not do this, although I could bookmark other pages and other parts of the NYTimes site. How does one explain this?
Friday, April 23, 2010
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