Second Life in France

I have not paid much attention to the Second Life phenomenon. For those who are "into" that, more power to them. That said, I thought a story on French morning television to be at least notable. FR2's morning show reports that two young French men have launched their own advertising agency on Second Life. Their clients are inside and outside Second Life. The program showed electronic sandwich boards worn by Second Life characters. They claim 30,000 people saw their first advertisement. I don't know if they are paid in virtual or real money, or any money at all. Perhaps they receive only psychic satisfaction compensation.