"A Rewired Bully Pulpit - Big, Bold and Unproven" - NYTimes.com

Whether it be for the White House and the Presidency or for any company in the US or the world, or any person, the free technology at our disposal allows us to create vast empires of the interconnected. We know it is cheap and we know that it works. What we do not know very well is how to manage it. I think the world is about to start climbing a steep learning curve of how to use all these tools constructively. It is far more than simply imposing rules on usage, etc; it is a fundamentally different way of looking at how we make the best use of vast groups of people to whom we are instantaneously connected, with whom we may agree or disagree, but whom we cannot ultimately control. I am not sure that the communications and media worlds, let alone US Presidents, have ever been confronted with such an immense challenge.