"Jim LEHRER" - The Diane Rehm Show for Thursday March 26, 2009

This is a really interesting discussion with Jim LEHRER. One of the most thought-provoking comments he makes is that newspapers have failed to promote themselves very well. I could not agree more. He urges a campaign along the lines of "you don't know what you're missing" - more precisely, "you're missing something by not reading the paper...."; I think that it is an outstanding idea. When was the last time that you saw any newspaper in print or online talk about what you missed by not being "there" yesterday or at any time in the past when the paper was doing its job by reporting but you may not have been doing your job by consuming whatever the newspaper produced?