"Chicago News Cooperative - The Pulse - Truffles and Grass-Fed Beef, With a Side of Crafts" - NYTimes.com

Why is it so hard to add to this story a link to the site for the market? I had no idea where the market was or what it was until I read its site. What does the NYT think a reader might "do" after seeing this piece? It's not that hard to imagine, or perhaps it is...and that is the problem.