Nook and newspapers

Today I saw a television commercial for Nook Color from Barnes & Noble. What struck me as they mentioned "newspapers" alongside books as the value a customer would derive from having one of these devices, was how rarely I see the newspaper promoted by anyone else in the value chain. That was nice to see and newspapers should look for more ways to arrive at the same result, not to mention working on ways to encourage people to use this and other devices to access what newpspaers have to offer.